About Us


The Rebel Heart Chic Story

Founded by Deanna Ouellette in 2019
Welcome to Rebel Heart Chic. We’re more than just a boutique—we’re your daily armor. Whether you’re a busy mom, a career woman, or reinventing yourself in a new chapter, we provide the style you need to walk into any room with confidence.

From Brick-and-Mortar Roots to Your Digital Doorstep  

Fashion is more than clothing—it’s the armor you choose for the day. It’s the confidence you wear into a meeting, the comfort you need for a weekend with the kids, and the authentic expression of who you are.

Our Roots  

I didn’t start behind a computer screen. I started on the floor of my dream boutique in Woodstock, GA. For years, I helped women find that perfect outfit—the one that made them stand a little taller. I saw moms returning to the workforce, graduates starting careers, and women embracing new chapters.  

When COVID-19 changed the world in 2021, I had to close my physical doors—but I refused to close my heart to this community.  

The Rebirth  

Rebel Heart Chic has risen again—exclusively online. Now based in Canton, GA, I use my years of merchandising experience to curate trendy women’s clothing, accessories, and gifts for women nationwide.  

Why Shop With Us?  

  • **Curated by an expert:** I don’t use algorithms. I hand-pick styles that flatter real women’s bodies—ages 18 to 50+.  
  • **Boutique quality, online prices:** By moving online, I cut overhead and pass the savings to you.  
  • **Real connection:** I’m a real person—a mom and business owner right here in Georgia. When you email us, you’re talking to me. 

We believe fashion is more than clothing; it’s a statement of confidence, creativity, and freedom. Founded with the vision of making chic, trend-forward pieces available to every woman, Rebel Heart Chic blends bold design with everyday wearability.

Our collections feature affordable chic clothing across categories like statement tops, versatile bottoms, timeless dresses, and eco-friendly accessories. Each piece is curated to help women express their unique style while embracing comfort and quality. Whether you’re searching for a standout look for a special occasion or effortless everyday essentials, we’ve got you covered.

At Rebel Heart Chic, we’re proud to be a women-owned fashion brand that values sustainability, inclusivity, and community. We believe in empowering women through fashion choices that inspire confidence and celebrate individuality.

Join our growing community of women who see fashion as more than trends — it’s a way to tell your story. Explore our new arrivals, discover your next favorite piece, and let your style speak boldly.

My dream of opening another brick-and-mortar location lives on, but for now, I'm bringing the boutique experience to your doorstep.

What My Customers Say

These reviews are from my Woodstock boutique days—proof that great style and personal service never go out of fashion:
⭐⭐⭐⭐⭐
5 years ago
"Fabulous store and wonderful customer service! Beautiful selection. This is a hidden gem!" Donna S,. Woodstock
⭐⭐⭐⭐⭐
5 years ago
The store is so cute. The owner was so friendly and very helpful!!" Nancy, R., Woodstock
⭐⭐⭐⭐⭐
5 years ago
"Cute clothes at reasonable prices! Super friendly staff!!!" Jojo7654

Our Mantra: Be You, Create You, Love You

This isn't just our slogan; it's my promise to every woman who shops with Rebel Heart Chic:

  • Be You: I celebrate individuality with versatile styles for every facet of your life—from power meetings to weekend adventures

  • Create You: Your style is a work of progress. I provide the chic, expressive pieces you need to evolve your look without limits or judgment

  • Love You: Feel good in your skin and your clothes. Every piece is chosen to be comfortable, flattering, and confidence-boosting

My Commitment to You
  • Quality First: Every item is hand-selected and personally tested by me

  • Personal Service: Real styling advice from someone who cares about your confidence

  • Affordable Luxury: Boutique-quality pieces without the boutique price tag

  • Size-Inclusive: Fashion for every body and every budget

Join Our Community

Based in Canton, GA (right on the Woodstock line), I serve women across the United States who refuse to settle for ordinary. When you shop with Rebel Heart Chic, you're not just buying clothes—you're joining a movement of women who choose authenticity over perfection, confidence over conformity, and self-love over self-doubt.
Your style revolution starts now! I'm so grateful you're here.

With love and style,
Deanna Ouellette
Founder, Rebel Heart Chic


 | Follow our journey on Instagram @rebelheartchic | Join our VIP Facebook Group | Email me directly with styling questions at hello@rebelheartchic.com